Design in Business – The Scottish Design Summit

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Speakers from some of the world’s biggest brands, including Rolls Royce, Spotify, Harris Tweed and Diageo, will gather in Dundee for the first Scottish Design Summit 2014 at Malmaison on Thursday 22nd May 2014.

The summit will focus on the huge potential in Scotland of a future design-led economy. Hosted by the University of Dundee’s Design in Action project, the summit will show that putting design at the heart of business can transform performance and results.

Speakers from the Design Council, the V&A Museum of Design Dundee, Scottish Enterprise and the Arts & Humanities Research Council will be joined by:

Stanley Wood, Lead Designer at Spotify
Richard Baker, Head of Supplier Engineering at Rolls Royce
Mark Hogarth, Creative Director of Harris Tweed Hebrides
Kerrin Lumsden, Design Manager for Reserve Brands at Diageo

The focus of the summit will be:

  • What can design do to help transform your business performance?
  • How can design spark innovation in your people and interest from your customers?
  • What assistance is available if you are working with design for the first time?
  • What can design do for Scotland, our economy and all of our futures?

The Scottish Design Summit 2014 – Design in Business takes place on Thursday May 22nd in the Malmaison Hotel in Dundee.

With workshops and an evening dinner it is an event not to be missed. Day delegate tickets are £25 and for the evening dinner as well a combined £75.

For more information and how to book: www.designinaction.com

“Design isn’t what happens to sell the product, nor is it the labelling and the fancy pictures. Design is how the product started and why it works,” said Professor Georgina Follett, Director of Design In Action.

“Successful companies of the future will be those that embrace design earlier in their development process. In short, design can help the Scottish economy achieve a new drive and focus.

“The Scottish Design Summit will show how some of our best known brands and businesses value design as an absolutely integral part of their success and how others can incorporate it into their own ventures.”

Design in Action is a Knowledge Exchange Hub funded by the Arts and Humanities Research Council. Based within Duncan of Jordanstone College of Art and Design at the University of Dundee, the project is closely-partnered with The Glasgow School of Art; Edinburgh College of Art (University of Edinburgh), Gray’s School of Art (Robert Gordon University) and the Universities of St Andrews and Abertay Dundee.

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