Design Thinking Creating Value – Sebastian Conran
Innovative British designer Sebastian Conran will talk about his career at this public lecture – from booking the Sex Pistols for their first gig, designing record sleeves for The Clash in the mid seventies, to more recent work for clients such as Nissan, Nigella Lawson and John Lewis.
In his lecture he will discuss his approach to a successful career in design, blending insight and experience with manufacturing savvy.
He will also explore how the UK could do better at industrialising it’s world-leading innovation. Conran firmly believes this issue can in part be resolved by viewing design as a strategic process of `making ideas happen’, or ‘science successful’.
To do this,`design thinking’ needs to be integrated at the very beginning of the innovation journey in order to create value, rather than being used superficially at the end of the process as marketing ‘packaging’.
This lecture is the first in a series of joint events hosted by Design In Action – the Arts & Humanities Research Council knowledge exchange hub based at the University of Dundee – and V&A at Dundee. The series aims to enhance the reputation, status and understanding of design, underlining its potential for economic growth.
The lecture takes place in the Dalhousie Building, Old Hawkhill, on Monday 22nd April at 6pm. Tickets are free but booking is advised, by phoning 01382 385564 / 385108, via email at email@example.com or online at www.dundee.ac.uk/tickets
When? Monday April 22nd at 6pm
Where? Dalhousie Building, University of Dundee