Unlimited Shelf-Space: Digital Distribution

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Join a panel of speakers from the games and music sectors to explore the creative and business challenges and opportunities when distributing your content digitally. Unlimited Shelf-Space is hosted by Cultural Enterprise Office on Thurs 30th Oct, 5pm – 8pm at Avery & Co.

Games are an inherently digital format, with many game makers opting to release their games directly to players via the myriad channels available. This means the developer is often the publisher, marketer and salesman, learning the skills they need to build their audience and raise awareness of their games. In the music industry digital has disrupted the traditional publisher model and continues to do so. Songwriters, musicians and bands are self-publishing and building a solid following with their fans online and via social media.

Bringing together these two sector perspectives will provide an insight into the similarities and differences of the other’s digital distribution methods and strategies; highlighting disruption, innovation and rewards resulting from risks.

This event is for creators, publishers and distributors of content wanting to develop their digital distribution approach, amplifying reach to their customers, make sales and firmly place their product or service on the unlimited shelf space digital offers.

Who’s Involved

The event will be chaired by Amanda Millen, Director, ScreenHI and goNORTH Festival and our experienced panellists from the games and music industries will include:

  • David Thomson, Founder of Ludometrics and Cultural Enterprise Office Specialist Games and Apps Adviser
  • Ronnie Gurr, music industry veteran, Cultural Enterprise Office Specialist Music Industry Adviser and Apprenticeships & Training Manager, Creative & Cultural Skills (Scotland)
  • Andrew Mulholland, Director, Hunted Cow Studios Ltd: Since graduating with BSc (Hons) Computer Games Technology from Abertay in 2003, Andrew has built up over 10 years of experience in the games industry. He co-founded Hunted Cow which has been organically grown since 2003 and has become one of the most successful game publishers in the north of Scotland. Hunted Cow recently released it’s first 3D MMO Eldevin which it’s preparing to launch on Steam and it’s most popular game Fallen Sword has attracted over 4.7 million players. It has also built up a strong portfolio of strategy games with HexWar Ltd. on iPhone and iPad.

More panellists will be announced shortly.

They are gathering interactions, useful commentary, resources and articles about digital distribution in the games and music sector in advance of the event in their Unlimited Shelf Space Story.

How to Book

This event is free. Refreshments will be served. Spaces are limited so booking is essential. For more information or to reserve a place, please call the Enquiry Line on 0333 999 7989 or email events@culturalenterpriseoffice.co.uk.


Unlimited Shelf Space:Digital Distribution in Games and Music

Date/Time: Thursday 30 October 2014, 5pm – 8pm

Venue: Avery & Co. 34 South Tay Street, Dundee, DD1 1PD