Sarah Drummond is the co-founder and director of CycleHack, a company on the mission to reduce barriers to cycling by bringing people together to prototype solutions. Starting with Glasgow, in one year the movement has grown to 40 signed up cities and spawned a viral hack called Penny in Your Pants, reaching over 3.2 million cyclists. In her spare time, she runs Snook, an award winning Service Design agency working globally to create great experiences and in her sleep she runs Dearest Scotland, a letter writing campaign that India have copied. @rufflemuffin @cycle_hack @wearesnook @dearestscotland. Video from Pecha Kucha Night Dundee Vol 11.