Dundee’s Creative Industries Strategy

Updates: One year after the launch of Dundee’s Creative Industries Strategy, a core group of individuals and organisations involved in its development and delivery met to share and reflect on developments that have happened since. Read more about the event here. The Fabric project which help form the Strategy has been relaunched into a creative leadership programme for the city in December 2018. Read more about Fabric here.

Dundee’s first Creative Industries Strategy can be viewed, downloaded and even listened to online – it includes the ambitions of those working and studying in the city’s creative sector and the actions which should be taken to make the sector stronger over the next 5 years, from 2017 – 2021.

In response to the unique opportunities at this point in time for Dundee and its economy, Dundee’s Creative Industries Strategy was initiated by Creative Dundee on behalf of the Dundee Partnership. It has been co-designed over two years with those in the city’s creative industries sector and the local and national agencies who support the creative industries. You can read more about the Fabric project which helped form the Strategy here and a previous blog post here.

As a city which increasingly uses participative ways to shape its future, Creative Dundee is pleased to share the Strategy as an interactive website which you are encouraged to comment on and share your views; you can even listen to it as an audio podcast version. We’d love to hear your thoughts, so please do comment on the website and use the hashtag on social media: #DundeeCreates

The three key recommendations within Dundee’s Creative Industries Strategy include:

  • Broadening routes into the creative industries from school, college and University.
  • Collaborating with other sectors (for example: health care, tourism, social enterprise) to create greater impact.
  • Developing innovative ways to share underused city spaces and resources.

The creative industries are one of the fastest growing industry sectors in the UK, and Dundee is increasingly being acknowledged as defining the strategy for other global cities in how it harnesses creativity and cultural resources to develop a better, more connected city.

You can view, download, comment on and even listen to the strategy at www.dundeecreates.com, as it includes a complete audio version – thanks to Fleet Collective who led the design and digital development of the Strategy.

Posters featuring quotes from creative businesses and individuals who fed into the development were displayed in 12 locations across Dundee’s city centre for 3 weeks – bringing the strategy to the widest audience possible. Below is a map of the locations of all the different posters in the city.

The Strategy launch event at DCA on Tuesday 17th October 2017 brought together key speakers, including; Gillian Easson of Creative Dundee; Beth Bate of DCA; and John Kampfner of Creative Industries Federation, to talk about the opportunities ahead of the city. You can rewatch the video from the event on Creative Dundee’s facebook page.

Speakers at the launch included: 

Gillian Easson, Creative Dundee.

Beth Bate, Director, DCA.

John Kampfner, Creative Industries Federation.

Kirsty Stevens, Charcot.

Colin Anderson, Denki.

Clare Brennan, NEoN and Weave.

Anna Day, Dundee 2023.

Clive Gillman, Creative Scotland.

Gillian Easson, Director of Creative Dundee said: “The creative industries are critical to Dundee increasingly being recognised as a global creative city, particularly as a UNESCO City of Design and as a city bidding to be European Capital of Culture 2023

Dundee’s Creative Industries Strategy is important to ensuring that we all work together to ensure our creative industries sector underpins our vibrant city and ultimately contributes to creating a healthy and positive place for everyone to live.” 

Beth Bate, Director of DCA, said: “DCA is delighted to host this important event and to contribute to a vital conversation about how to continue developing the creative sector in Dundee. We are looking forward to working with Creative Dundee and colleagues across the city on the strategy’s implementation.” 

John Kampfner, CEO of the Creative Industries Federation said: “I’m excited to play a part in this striking initiative. The Creative Industries are worth £87bn to the British economy and I’m delighted that Dundee’s taking a lead in using them to help define its economic, cultural and social future. Later in the week we’ll be releasing the first-ever analysis of post-Brexit employment across the creative industries and Dundee’s Creative Industries Strategy is absolutely right to identify harnessing young talent as one of its key goals.”

Dundee’s Creative Industries Strategy 2017 – 2021



Header photo of one of the posters found across the city-centre, thanks to Jody Mitchell of PixiJO.