Creative Dundee

InGame Insights #3: Sarah Brin, Jude Kelly CBE & Malath Abbas

InGAME Insights is an event series hosted by Creative Dundee in partnership with InGAME, which focuses on the future of the creative, cultural and games sectors. 

At each evening event, 3 inspiring panelists from the city and beyond will be in-conversation to bring their perspectives about all things relating to creativity, business, access and leadership.

We were delighted to have Sarah Brin, Jude Kelly CBE and Malath Abbas in-conversation at InGAME Insights on Wednesday 25 November 2020, from 7pm – 8.30pm. As restricted life looks set to continue for the foreseeable future, we also heard their insights about the opportunities for play and games in public spaces. 

Through a lively panel discussion with Q&A time, and the chance to connect with others through relaxed breakouts, insights can be shared by everyone taking part. 

Wednesday 25 November 2020, from 7pm – 8.30pm

At the event, we also launched the next Insights Collaborative Commission open call of £1,000. The call invites applications that combine creativity and games to demonstrate the early stage potential of creating positive social impacts through experimental collaborations.

We’re making this commission available to stimulate new, collaborative ways for creative communities across the city – artists, designers, makers, games developers – to come together around topics that matter.

These bi-monthly events are open to anyone, anywhere with an interest in creativity/games and Dundee. You can also watch the panel discussion from our last InGAME Insights #2 here. We hope that you can join us!

Our Panelists:

Sarah Brin is a producer and digital culture expert based in London. She has developed games-focused exhibitions, programmes and content for entities including Vice, PlaySFMOMA, Simogo, IT University Copenhagen, The European Union, Playable City, and many others worldwide. Her research interests include play in public space, installation-based games, experimental design practices, and art history. She currently leads her own consultancy, which has served Rolls Royce, the games company Alice & Smith, The League of American Orchestras, and others. 

Sarah has received awards and honours from the International Game Developers Association, Red Dot, and British Council. You can learn more about her and her work at @dinosaurrparty

Jude Kelly CBE is the Founder and Director of The WOW Foundation, which runs WOW – Women of the World Festivals across the globe to celebrate the achievements of women and girls and confront global gender injustice. Starting at London’s Southbank Centre in 2010, where Jude was Artistic Director for 12 years, the festival now takes place in 30 locations across six continents. In 2018 Jude established The WOW Foundation as an independent charity dedicated to building the WOW movement as a force for change.

Jude has directed over 200 theatre and opera productions, ​including at the Royal Shakespeare Company, English National Opera, National Theatre, and the Châtalet in Paris including Ian McKellen in The Seagull​, Patrick Stewart in ​Johnson over Jordon​ and Dawn French in ​When We Are Married​. She ​is the recipient of two Olivier Awards, a BASCA Gold Badge Award for contribution to music and a Southbank Award for opera. She was h​eadhunted to join the bidding team for the 2012 London Olympics and create the programme for culture and ceremonies, she subsequently advised both Rio and Tokyo on their successful bids.

Jude has founded a range of arts institutions and has commissioned and supported the work of thousands of artists across all genres. @JudeKelly_ and @WOWisGlobal 

Malath Abbas is a game designer, artist and producer working on experimental and meaningful games in Scotland. Malath is a founding member of Biome Collective, a creative studio, community and digital space for people to create, collaborate and explore new frontiers in games, digital art and technology. 

Malath has produced and created games and interactive installations including Killbox and Shpeel, as well as founding and directing the game festival Arcadia that aims to empower marginalised voices in the game sector. Malath volunteers on a number of boards as trustee and adviser including the Scotland based charity Scottish Game Development Association. @maltron3D


InGAME is an ambitious research and innovation programme based in the heart of Dundee’s vibrant videogames cluster. Led by Abertay University, in partnership with the University of Dundee, the University of St Andrews and a network of industry partners, our purpose is to drive sustainable innovation and growth within the cluster. We do this through a programme of R&D funding, research collaboration and cluster engagement. InGAME is part of the Creative Industries Cluster Programme, funded by the Arts & Humanities Research Council and part of the Industrial Strategy.

Creative Dundee exists to support creative talent to base, grow and sustain their practice in and around Dundee, by amplifying and connecting the city’s creativity. We create the spaces to enable opportunities, galvanise action and profile the city so that residents and visitors alike can access, experience and enjoy Dundee’s active creative scene. We lead collaborative projects which generate local, national and international opportunities for people and the city – to support Dundee’s strong creative ecology.

Identity design work thanks to Rachel Park.

Event hashtag: #CreativeClusters

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